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SpeedCamerasUK.com - Privacy Policy

Your privacy is important to us. Please read through our Privacy Policy, as by interacting with us e.g. placing an online order or asking a question either on the telephone or via an online form or email you will be passing some personal data to us. This Privacy Policy sets out what personal data we may collect from you, how we will use it and with whom we may share it.

We may update our Privacy Policy. This Privacy Policy was last updated 21st May 2018

We are Active Alliance Limited trading as SpeedCamerasUK.com, our trading domain "Website" can be found at - https://www.speedcamerasuk.com

Our website contains links to third-party websites that are not subject to this Privacy Policy. Please ensure you read a third parties terms and conditions and privacy policy before providing them any personal information, as we cannot accept any responsibility or liability for other websites.

Privacy Policy Contents

1. When do we collect your personal data?
2. What sort of personal data do we collect?
3. How and why do we use your personal data?
4. How we protect your personal data
5. How long will we keep your personal data?
6. Who do we share your personal data with?
7. Where your personal data may be processed
8. Why we use cookies
9. What are your rights over your personal data?

1. When do we collect your personal data?

‣When you visit our Website to buy products online.

‣When you visit our Website and make an online purchase - our Website does NOT require registration or to set up of an account to make a purchase - we just collect transaction-based data. 

‣When you purchase a product by phone.

‣When you engage with us on social media.

‣When you contact us by any means with queries, questions, complaints etc.

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2. What sort of personal data do we collect?

‣Details of your interactions with us through our Website, via email or via the phone.

For example, we may collect notes from our conversations with you, details of any complaints or comments you make, details of purchases you made, items viewed or added to your basket, web pages you visit (on our Website only) and how and when you contact us.

‣In rare circumstances we made need further proof of your identity and address. This evidence may include a copy of a bank statement or identity document. If you provide a passport, the data will also include your place of birth, gender and nationality.

We also collect the following information, but this we cannot link this data to any individual.

‣Details of visits to our Website.

‣Information gathered by the use of cookies in your web browser.

‣To deliver the best possible web experience, we collect technical information about your internet connection and browser as well as the country where your computer is located, the web pages viewed during your visit.

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3. How and why do we use your personal data?

In simple English we will need to email you:

1. to advise you that your order has been despatched
2. to advise you of the delivery method and tracking number if applicable
3. to advise you of our Terms and Conditions via the durable method of email.
4. to contact you if there is an issue with your order
5. to advise you of our return instructions

We will only telephone you if there is a reason to discuss your order. If we despatch via a courier they may need your telephone number to advise you of a delivery time, or seek further details of your location.

We will need your complete address so that we can deliver your order.

If you choose not to share your personal data with us, or refuse certain contact permissions, we will not be able to supply you with services or products.

For example, if you've asked us to let you know when an item comes back into stock, we can't do that if you've withdrawn your general consent to hear from us.

Here's how we'll use your personal data and why:

‣To process any orders that you make by using our Website. If we don't collect your personal data during checkout, we won't be able to process your order and comply with our legal obligations.

For example, your details may need to be passed to a third party to supply or deliver the product that you ordered, and we may keep your details for a reasonable period afterwards in order to fulfill any contractual obligations such as refunds, guarantees and proof that you have purchased from us.

‣To respond to your queries, refund requests and complaints. Handling the information you sent enables us to respond. We need to know the purchase and correspondence history of your transaction. 

‣To process payments and to prevent fraudulent transactions. We do this on the basis of our legitimate business interests. This also helps to protect our customers from fraud.

‣To comply with our contractual or legal obligations to share data.

For example, we may need to confirm your date of purchase from us with the manufacturer We may need to discuss your details regarding a fault, warranty replacement or third party subscription for a product that you purchased from us.

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4. How we protect your personal data

We fully comply with all applicable Data Protection and consumer legislation, and we'll treat all your personal information as fully confidential. We are fully compliant with PCI DSS (Payment Card Industry Data Security Standard). This ensures that data cannot be compromised or intercepted. All such information is held on secure servers.

Our Website uses ‘https’ technology to enable a secure connection between the device you are browsing our Website on e.g. smartphone and our server (hosted by GoDaddy).

We secure access to all transactional areas of our Website using ‘https’ technology.

If we accept a telephone order we enter your card details (while you wait) direct to the secure payment screen of SagePay. We do not keep any record of your payment card details.

We regularly monitor our system for possible vulnerabilities and attacks.

Use of children's personal information

We do not knowingly collect or store any personal information about children under the age of 16. If you are aged under 16 please get your parent or guardian's permission before you provide any personal information to us.

If you're providing us with another person's personal information you should first ask them to read this Privacy Policy and our Terms and Conditions. By giving us personal information about another person you are confirming that they have given you consent to provide the personal information to us and that they understand how their details will be used.

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5. How long will we keep your personal data?

Whenever we collect or process your personal data, we'll only keep it for as long as is necessary for the purpose for which it was collected.

We will only hold your personal information on our systems for the period necessary to fulfill the purposes outlined in this Privacy Policy or until you request it is deleted. Even if we delete your personal information it may persist on back-up or archival media for legal, tax or regulatory purposes.

Some examples of customer data retention periods:


When you place an order, we'll keep the personal data you give us for six years so we can comply with our legal and contractual obligations.


If your order included a warranty, the associated personal data will be kept until the end of the warranty period.

We will never initiate a corespondence with you in the future; we will never contact you for marketing purposes. The only time we may need to contact you in the future will be if the manufacturer issues a product recall - although normally you will have registered a GPS product direct with them.

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6. Who do we share your personal data with?

We sometimes share your personal data with trusted third parties such as a card processor or bank merchant services. For example, your order may be fulfilled by an authorised distributor or dispatched via a delivery courier.

Here's the policy we apply to those organisations to keep your data safe and protect your privacy:

‣We provide only the information they need to perform their specific services.

‣They may only use your data for the exact purposes we specify in our contract with them.

‣We work closely with them to ensure that your privacy is respected and protected at all times.

‣If we stop using their services, any of your data held by them will either be deleted or rendered anonymous.

Examples of the kind of third parties we work with are:

‣IT companies who support our Website and other business systems.

‣Operational companies such as delivery couriers.

Sharing your data with third parties for their own purposes:

‣We may also be required to disclose your personal data to the police or other enforcement, regulatory or Government body, in your country of origin or elsewhere, upon a valid request to do so. These requests are assessed on a case-by-case basis and take the privacy of our customers into consideration.

‣We may, from time to time, expand, reduce or sell SpeedCamerasUK.com Website and this may involve the transfer of divisions or the whole business to new owners. If this happens, your personal data will, where relevant, be transferred to the new owner or controlling party, under the terms of this Privacy Policy.

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7. Where your personal data may be processed

Sometimes we will need to share your personal data with third parties and suppliers outside the European Economic Area (EEA), such as the USA. e.g. godaddy currently host our Website

International orders

If you are based outside the UK and place an order with us, we will transfer the personal data that we collect from you to Active Alliance Ltd in the UK.

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8. Why we use cookies

We use cookies (files which are sent by us to your computer or other access device) and tracking technology to help to improve the functionality and performance of our Website.

The information derived from our use of cookies will be aggregated to provide statistical information about the usage of our Website. However, we do not use any information derived from cookies, nor any IP addresses we collect, to identify any individual user of our Website.

Some third-party technology we use (eg, embedded videos, social sharing) also drop cookies to improve your experience on their sites.

For details on what cookies we use, information on how to stop them being stored or how to delete ones already stored, read our Cookie Policy.

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9. What are your rights over your personal data?

You have the right to request a copy of any information about you that we hold at anytime, and also to have that information corrected if it is inaccurate.To ask for your information, please contact The Data Protection Officer, Active Alliance Ltd, 47 Cavestede Road, Peterborough, PE4 6EX, or email dpo@speedcamerasuk.com.

If you have any questions that haven't been covered, please contact our Data Protection Officer: dpo@speedcamerasuk.com  who will be pleased to help you.

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Last updated: 11th September 2023